Ever feeling non-committal? Good thing chalk exists! Chalk is not just a non-permanent medium, it’s also just fun! Chalk to me is always reminiscent of the classroom or a summer day chalkin’ up the driveway with some friends. It’s definitely not a go-to of mine, but I’m always happy to incorporate it where I can. What a better opportunity to incorporate it than on a commission that the client doesn’t want to be permanent?! It’s always an honor for someone to want my handwriting in their home. I love drawing and writing names, so naturally this was a good fit for me.
Whenever I’m doing a lettering project, permanent or not, I usually start by sketching it, writing it, writing extra sloppy, until I feel like I’m maxing out on writing the word ‘Silvas’. Then I either go in with marker or take it to the iPad Pro to crank out quite a few more iterations of the word. This is also the phase I work out where all the ligatures land and usually the weight of the letters.
From here I hone in on about two or three of strongest and narrow those down, then prepare for the application! For the Silvas, since it is chalk, not a whole lot goes in to the prep besides getting everything level, sketching out the bones of their name, and making sure the surface is prepped. For a majority of chalk projects I “prime” the board by just roughing it up with some chalk and wiping it with a dry rag so the surface is a bit imperfect. I then just went to town on the letters I had previously hashed out on paper and then digitally.
Then I get to photograph the Silva’s v cute apartment and try to wager in one of the cacti as a portion of payment (they decided to keep the cactus, unfortunately;-)). In the end, the couple has their name displayed in their pretty place, and it can be around for as little or as long as they like.
Thanks to the Silvas!